Rider Weekends
Carioca Summer
Festival
Rider Weekend is an event created by D+3 Produções to drive the young carioca audience towards the Rider brand. The success of its 4th annual season, grown between 2012 and 2015, has made it the main youth event of the carioca summer. The festival offers concerts and parties inside a majestic set built on demand to create an everlasting experience: LIFEAHOLIC is our theme!
On the 2015 edition, from Janury 15th to February 1st, the event had gotten too big and moved to a new home: Marina da Glória, where the audience could enjoy the gigantic slider, ping-pong tables (with slippers for rackets) and two dancefloors, right by Rio de Janeiro’s coastline.
More than 120.000 people attended RIDER WEEKENDS!
